Technology and technology-driven change has virtually nothing to do with igniting a transformation from good to great

James C. Collins
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More Quotes By James C. Collins
  1. Then it began to dawn on us: There was no miracle moment. Although it may have looked like a single-stroke breakthrough to those peering in from the outside, it was anything but that to people experiencing transformation from within. Rather, it was a quiet, deliberate...

  2. Comfort is not the objective in a visionary company. Indeed, visionary companies install powerful mechanisms to create /dis/comfort--to obliterate complacency--and thereby stimulate change and improvement /before/ the external world demands it.

  3. ...it is far more important to know who you are than where you are going, for where you are going will certainly change as the world about you changes.

  4. To use an analogy, the "leadership is the answer to everything" perspective is the modern equivalent of the, 'God is the answer to everything' perspective that held back our scientific understanding of the physical world in the Dark Ages. In the 1500's, people ascribed all...

  5. If we only have great companies, we will merely have a prosperous society, not a great one. Economic growth and power are the means, not the definition, of a great nation.

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